Customer Relationship Management

Excellence in managing relationships with customers, vendors and partners today defines competitive advantage — by ensuring customer satisfaction and loyalty, capturing opportunities to up sell and cross sell; and maximizing margins and business growth. Transformation of customer-driven processes, however, involve far more than implementing new business software.

Within the broad concept of Customer Relationship Management (CRM) are best practices, methodologies and a wide range of technologies for sales, marketing, contact centers, customer service and self-service, and supporting internal processes. CRM can be operational, collaborative, analytical or, increasingly, a combination of all, depending on a company's industry, business environment and growth strategies.

REAL SOLUTIONS: THE ABEAM APPROACH

Our CRM Business Unit has amassed competencies and strengths throughout the entire CRM ecosystem from local, regional and global implementations in virtually every industry over the past decade. We assist you in defining an actionable CRM vision and strategy aligned with your business objectives. This can include a CRM value workshop for your decision makers, customer segmentation, value-based business cases, and establishment of a CRM Project Management Office (PMO).

Following a clearly defined CRM strategy, ABeam provides any necessary process re-engineering, using industry best practices and our own ample experience to prepare your organization and systems for CRM software applications. Our working relationships with over a dozen CRM vendors—including more than 100 consultants certified on SAP CRM alone—deliver rapid solutions implementation within schedule and budget. Our consultants are especially experienced in implementing CRM for bi-lingual multinational requirements and bridging the divide between Asian and Western approaches to marketing, sales and customer service.